During the referential matching process (which is used both during the add/update of customer records and during the query of customer records), Verato compares your customer records to Verato’s Reference Database of US identities known.
This is a comprehensive, authoritative reference database of US identities with over 300 million identities. By comparing your customer records to the database, Verato can find matches between your customer records that may not be apparent based only on comparing your own records.
The Universal Identity platform uses a proprietary matching algorithm to determine if any of your customer records match each other (within your own record system) and/or match any Reference Database identities.